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Agent Q&A: Steve Cairncross On Building A Luxury Real Estate Business

How does one get into the luxury real estate industry and build a lasting brand? Steve Cairncross of RE/MAX Coastal Properties has successfully built a business specializing in luxury homes on the San Diego, California […]

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Agent Q&A: Lester Cox On Real Estate Coaching

To coach or not to coach? That is the question. Some might argue that paying for real estate coaching might be too expensive. Lester Cox, a Craig Proctor coach and practicing real estate agent, argues that it makes […]

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Closing With Style: Great Real Estate Closing Gifts

Investing a part of your real estate commission in your future success is important. A great investment is a closing gift that’ll make you memorable to buyers. So which real estate closing gifts are the […]

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Real Estate Headshot Tips: The Do’s And Don’ts

Your listing is not the only thing that needs presentable photos for marketing–you do too! If you’re not used to getting professional headshots done, this list of real estate headshot tips will point you in […]

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Hiring A Real Estate Virtual Assistant: Do’s and Don’ts

Can you imagine Warren Buffett, Sam Zell, or Donald Trump spending their days posting their own Craigslist ads, doing their own real estate photography, and fielding yard sign inquiries? If they did, you wouldn’t even […]

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Real Estate Tips: Luxury Real Estate Photography

In the high end real estate market, image defines luxury. That’s why having the best real estate photography and video for your listing’s digital and print marketing is integral to getting those interest calls. If […]

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Designing A Luxury Real Estate Logo? Read This First

You know how when you see the Apple logo you think about “phones and computers?” Or when you see the Nike logo you automatically associate the brand with “running shoes?” If done right, your real […]

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6 Steps To Energize Your Aging Listings

Got aging listings that are gathering dust? Maybe you have a home that’s been hibernating all winter long, or a unique property that’s going to take a “needle in a haystack” buyer. So how do […]

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Cultivating an Upscale Real Estate Brand on Facebook

Does luxury real estate marketing work on Facebook, or is it just a PR nightmare waiting to happen? If it works, what smart moves can agents and agencies make, while preserving the lustre of their […]

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Real Estate Marketing on Social Media: The Best Times to Post

As you may have suspected, real estate marketing on social media isn’t as easy as you thought it might be. Not only do you have to find quality content to post frequently, you have to […]

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