Category: Blog
Can you imagine Warren Buffett, Sam Zell, or Donald Trump spending their days posting their own Craigslist ads, doing their own real estate photography, and fielding yard sign inquiries? If they did, you wouldn’t even […]
In the high end real estate market, image defines luxury. That’s why having the best real estate photography and video for your listing’s digital and print marketing is integral to getting those interest calls. If […]
You know how when you see the Apple logo you think about “phones and computers?” Or when you see the Nike logo you automatically associate the brand with “running shoes?” If done right, your real […]
Got aging listings that are gathering dust? Maybe you have a home that’s been hibernating all winter long, or a unique property that’s going to take a “needle in a haystack” buyer. So how do […]
Does luxury real estate marketing work on Facebook, or is it just a PR nightmare waiting to happen? If it works, what smart moves can agents and agencies make, while preserving the lustre of their […]
As you may have suspected, real estate marketing on social media isn’t as easy as you thought it might be. Not only do you have to find quality content to post frequently, you have to […]
In the spirit of the Oscars, we put together a list of our favorite real estate Hollywood characters. All too often real estate pros are portrayed as opportunistic, dimwitted or even downright evil (remember Lex Luthor’s dastardly plan for […]
Love it or hate it; real estate companies are using vehicle wrap branding as a marketing tool. Could turning your rides into mobile marketing machines be a high ROI move that you’ve already waited too long […]
Luxury real estate can be very competitive in major cities especially with the low inventory we’re facing this year. We find that this article from Digital Journal by Ocean Malandra has fascinating insight on how drone photography […]
The way you present yourself both inside and out speaks volumes. Although it may seem shallow, having a professional appearance reassures your client of your luxury real estate knowledge. Avoid these fashion faux-pas and discover […]