How to Get the Most Out of Your Landing Page
Real estate landing pages are a key opportunity to personalize the home buyer and seller journey, as well as present an agent or broker through their key differentiators.
By targeting different types of visitors, you can capture higher quality online leads, and this holds especially true in the luxury market.
Landing pages often become the lead generation workhorse, and in turn, you can use these custom pages for the luxury market to increase lead conversions.
What are Luxury Landing Pages?
People often consider a landing page to be a part of a website that a visitor lands on after clicking a Call to Action. These could be a call to connect or different ways to find out more.
But more specifically, a landing page is a standalone web page that can link back to a site’s main navigation. It is designed for website visitors to take a specific action, like signing up or calling.
For luxury real estate, all brokers, buyers and sellers alike can use landing pages to reach new clients and prospects.
Consistent, focused marketing is what leads prospects to connect with you. AT LUXVT, we understand that every agent is unique and has a different approach.
LUXVT’s luxury landing pages are catered to all styles and are made for consistent branding. Consider what message you are sending to clients or sellers who visit your website and click your ad campaigns.
Find out more about some of our website features and the benefits of dedicated, luxury landing pages offered through the essentials or pro subscription memberships below:
Luxury Designed Tab
Our Luxury Landing Page is a stunning, mobile-friendly way to showcase and sign more luxury listings. The Luxury Designed Tabs and Graphics set the scene for a luxury audience, letting prospects navigate the site and highlight the best features to grab attention immediately. Use the Luxury Tab to highlight your unique offerings, whether it’s personalized material or a listing in print and digital assets.
When someone visits your landing page, they will be encouraged to share their contact information in exchange for content. This could be a property search, home valuation, or a market trend report.
Using a Landing Page to Boost Digital Strategy
Landing pages offer more than just a beautiful, informative way to present a listing, broker or agent. You can make a sale in the luxury market by playing the long game and implementing a comprehensive farming strategy. This is tied to your digital approach and marketing, how you position yourself or a listing within a particular location.
Farming centers on specific neighborhoods rather than entire zip codes or towns and cities. This strategy builds relationships and brand recognition by planting the seeds of a transaction long before the sale, and this is closely aligned with the luxury landing page.
You can use your page to gather leads into your CRM, as well as create offers that correspond to each stage in the home buyer and seller journey, identifying the best opportunities to connect with prospects.
Before you set out to create a custom landing page, think about your target. A great Luxury Landing Page can help you show prospective sellers that you’ve got the most to offer with world-class marketing, global exposure, and elite advertising. Interested in getting a luxury landing page made? We’ve got you covered.
Consult with our marketing experts about LUXVT Membership today.