5 Luxury Realtor Branding Mistakes
Realtor branding can be tricky according to this article by Entrepreneur. Look at these common mistakes before going forth with your luxury brand.
Not defining your realtor branding at the get go
Some brands are so strong that customers associate them with certain products. For example, buying shoes online is usually associated with Zappos, the giant e-commerce site for shoes.
Defining the brand is also very valuable for SEO optimization. Google search likes to prioritize branded listings in organic search results.
Think strongly about your real estate brand and how you can make it unique.
Forgetting to establish defined real estate brand guidelines
Don’t forget these necessary branding items: a logo, brand colors, taglines, fonts, typography, a distinct “voice,” imagery, mascots and spokespeople. If you are lacking on this list, then people will have a harder time keeping your brand top of mind.
Overcomplicating your luxury real estate brand
For example, using six different brand colors instead of two. Or 8 individual graphic elements to represent different arms of your company. Try to keep all elements clean and simple. Remember, less is more!
Creating a vague real estate brand
Less is more, but you need enough to get the message across! Try not to use a generic logo or repetitive marketing language. Use clear language, logos and imagery. Your brand needs to be easy to remember and stand out from other brands.
Straying from your luxury brand guidelines
It can happen a couple months after you’ve established them… But don’t do it! Building a brand requires consistency over time. Try to stick to the same colors, logo and messaging.
You can definitely it switch up your luxury real estate business progresses. However, by introducing a new element, you’re diminishing the strength of the association your clients have with your brand.