Luxury Real Estate Networking: 6 Ways To Grow Your Biz
The best way to meet new clients is to participate in their communities. Establishing yourself as real estate professional that cares about your clients’ neighborhood helps you build a bond with them. This bond will make all the difference when the time comes for potential clients to buy or sell a home—they’ll come to you instead of an agent they don’t know.
Charities and volunteer work
Giving back to the community is a great way to build a trusted name and to rub elbows with prospective high-wealth clients at the same time. Local volunteers would be happy to see their neighborhood real estate agent care about a cause that they believe in.
Show your green thumb! Garden clubs typically attract individuals interested in home improvement and real estate. They’ll appreciate having a real estate professional nearby that they can go to for advice.
Sports and exercise clubs
Affluent individuals are likely to spend their spare time working out in high end gyms. Develop a presence at a local club. Attending a yoga or spin class regularly will help you get to know the locals.
Typically their members have deep local roots and connections—just the right sort of person to rub elbows with. Plus, you’ll learn a ton about the area and be able to polish your image as the “local expert.”
Connecting with local schools is a great way to meet homebuyers looking for a bigger home for their growing families. Sponsor or mentor youth sports teams or a school’s performing arts departments to befriend parents.
High-wealth communities tend to skew older demographically. You can build a bond with this audience by being available for advice and support for homeowners looking to downsize or seeking guidance on wealth management, tax and estate planning. Consider holding regular coffee or lunch meetup groups for seniors to help them with these issues.