Real Estate Tips: Facebook For Real Estate Marketing
So you’re trying to incorporate Facebook into your online marketing, but how do you ensure that you stand out from the other Facebook users? We think that the secret ingredient is engagement. Engaging will help you get more followers, start online conversations about your real estate business and turn that into interest calls. Here are a couple ways you can do that:
Get both a Facebook page and profile
Use a page for your business and get a profile yourself to interact with clients and your peers within the real estate Facebook realm. Your profile will allow you to friend others users and direct them to your page. If you share a little bit about yourself and business on your profile, it will signal to other users that you’re a living breathing person just like they are.
Comment on other page’s photos and posts
If you give a little love, you’ll get a little love! Show your peers that you’re paying attention to what they do and in turn they’ll engage with your Facebook posts. This is what social media is all about, people: being social!
Post interesting content frequently
Your followers are more likely to not hit the “unlike” button or unfriend you if there’s something interesting to read on your page. Post any news about the real estate market, videos, photos of your listings, anything that you think will get people talking! Posting a variety of media (photos, videos, text, etc) is a good idea too.
Heed Facebook’s algorithms
Facebook isn’t like Twitter where you can shoot out hundreds and hundreds of Tweets. Space your Facebook posts two or three hours in between each other or else Facebook won’t share them out to your followers equally due to its algorithm.
Post during business hours
“I focus on posting something referring to real estate, typically on Mondays between 10am-1pm,” says realtor Aj Reygadas of Powers Real Estate. “I notice that’s when I get the most leads and likes. In my opinion those are prime hours on Facebook because it’s a fresh week back to work for most and they have already checked in to work and tend to be on Facebook around that time.”
Post about any of the topics in “trending” when applicable
On your Facebook feed, look at the right hand sidebar under “Trending.” These are the topics that are being talked about the most on Facebook. A report came out that the topics curated by Facebook’s news curators were instructed to be biased when it came to politics, but otherwise are pretty accurate. Monitor this “trending” sidebar for anything real estate related. When you see something relevant–post it! Now sit back, relax and watch users engage with your post.
Join and participate in real estate Facebook groups
There are tons of real estate agents on Facebook looking to connect with others on Facebook groups. These groups have posts with listings, real estate tips, questions, networking opportunities and more. Some groups we recommend are Lab Coat Agents, Marketing Advice for Real Estate Agents, Everything Real Estate and our very own group Upmarket Agents.