Announcement: Real Estate Search Results are being replaced with Targeted Display Ads on the New York Times for LUXVT listings.
The New York Times is in the process of deactivating their paid Real Estate Search section. They have posted on their website that the section was to be removed Jan 1 2021 (As of Jan 6 it is still live. It appears that new listings are not being accepted however)
LUXVT is replacing the NY Times Real Estate Search listing presence with Targeted Display Ads on the NY Times website and mobile app.
The Targeted Display Ads feature property photo, headline, description and agent or company name. They are targeted to be shown to affluent readers currently In-Market for residential real estate purchase. They are shown throughout the NY Times website.
The Targeted Display Ads use dynamic ad generation technology to fit available ad inventory spaces and determine best performing photos and text, and are shown throughout the NY Times website.
We anticipate that each listing’s ads will get a minimum of 1000 impressions on the NY Times. (This is subject to change as we complete beta testing). We are currently working on reporting for the Targeted Display Ads, and expect it to be ready by the end of January.
In addition to NY Times Targeted Display Ads, all LUXVT listings over $500k will now also get a full page search result placement in Unique Homes.
The LUXVT Media Kits and Presentations have been updated to reflect this change. You can see an example here.
When a user clicks on the NY Times button in the LUXVT presentation, they get an interstitial screen with this text:
Your New York Times ads are now shown as rich media display ads that target affluent home buyers throughout the NY Times website and mobile app (the NY Times has discontinued its Real Estate search section as of 1/1/2020).
(Ultimately we will be removing this button or replacing it with reporting data.)
LUXVT’s premium subscription members can also get Targeted Display Ads on major media websites The Los Angeles Times, Miami Herald, Chicago Tribune, San Francisco Chronicle and National Post. You can read more about the recent major upgrades here.